What are the conventions in films that help to signify Essay Example

What are the conventions in films that help to signify Essay Film audiences already have an idea of conventions in films that help to signify the genre of the film but we are only aware of straight genres. We are often less aware about sub genres and a hybrid genre. The fact that the audience already has an idea of the films generic conventions helps the audience with their expectations in a film, for instance, you wouldnt expect to see horror conventions in a romantic comedy. The fact that the audience already has a rough idea of what is expected in the film through generic conventions which makes the film more pleasurable for the audience to view as their expectations of the film will be met. The fact that the audience has an idea of generic conventions helps the improvement on the financial success of the film as it meets more of the audiences expectations. This essay will look at both the genre and narrative in the film Final Destination directed by James Wong in the year 2000.The film Final Destination as a straight genre film and its gen re is horror. The audience is aware of this film being a horror film by the generic conventions used in the opening sequence which I will be looking at. I will be looking specifically at the first 10 minutes of the film including the films credits.From watching the credits we get the horror conventions that the audience can signify with the horror genre for example there is background music playing over the credits or the images that suggest death. From seeing this convention the audience can signify that this is a horror film just from the first few minutes of the credits. Now that we have established the horror conventions, the audience can create a basic story based on previous horror films that have used similar conventions.As the audience is already aware of horror conventions they are able to establish a basic idea of what will happen in the story, most horror films follow Tzvetan Toderovs narrative model of an equilibrium followed by a disruption ending in a new equilibrium. Final Destination follows this narrative model as in the beginning of the film we are faced with the equilibrium of Alex being suspicious of his plan journey, the disruption is the plan crash and the survivors deaths and it ends in a new equilibrium of have they beaten death at his own game. From the fact that most horror films follow the same narrative model the audience can create an idea of how the film will end. They are aware from the opening sequence of all the hints of Alex being superstitious of the plane crashing and all the small signs that signal bad luck and hints of a plan crash suggests to the audience that the plan will crash which is the disruption and from the narrative model we are aware that the film is going to end with it all seeming ok but the audience is left on a cliff hanger as we are given a sign to suggest that things are not ok and that the horror isnt over yet which is a key convention used in most horror films.The sequence I have chosen for this essay d oes use generic conventions in a clear way as from the opening credits we are aware that its a horror genre and as we progress into the actual movie the audience are given little hints to enhance on the superstition of something going wrong as we are given lines from characters such as You have your whole life ahead of you or a baby crying on the plan which suggests bad luck. As the audience is unconsciously aware of Tzvetan Toderovs narrative model but are familiar with its use in film, they can begin to predict the outcome of the film and once that outcome is complete the audience feels satisfied as it has reached their expectations of the film.The audiences appreciation of the film increases the films profits and this can be achieved by meeting the audiences expectations of the genre by the use of similar conventions to other films of the same genre. Some horror films such as The Shining and Dead End have similar conventions to Final destination as they both start with the credit s showing that the film is of the horror genre but beginning the very first scene as a normal everyday thing. This first sets up the equilibrium for the film which follows the Tzvetan Toderovs narrative model, but also lowers the audiences consciousness so that they become unaware of when the disruption is going to beginning. The fact that the audience has become calm from the introduction of the equilibrium makes the disruption more dramatic and shocking as the audience is unprepared for it. The audience is still kept in suspense as they are aware from the horror conventions used in previous films that disruption will occur which leaves the audience unsettled.The conventions used in my sequence of the film identify clearly to the audience the genre of the film and its narrative model based on previous horror conventions used in other films. The audience can clearly identify the genre of the film from the generic conventions such as the mise-en-scene and cinematography used. The gen eric conventions use in the opening credits are similar to the ones used in previous horror film films as they have an uneasy music playing over the top and the images we are shown are hinting death like the wind turns to a page in a book on the French revolution or we see a toy hanging from the window but when we see the shadow we can see someone being hung. The audience can make the connection of the genre through their knowledge of other horror films.As the film progresses the audience become aware of the equilibrium as it plays but the audience are also given indications as to the disruption that the film is based around. The audience also is aware of the disruption as we are constantly given small clues that lead to the same outcome. In this sequence we are shown signs to a plane crash such as a song playing called plane crash and bad weather and the baby crying which suggests bad luck. we become aware that the film is about a plane crash and because we have already established that the film is of the horror genre we can make the connection of people dieing throughout the film as this is a key convention to the horror genre.A final convention that this film and many other films of the same genre have followed is leaving the story on a cliff hanger unfinished. This leaves the audience asking questions as to what is going to happen now? Another film that follows that convention is Dead End as at the end of the film we wonder what happens to the main character. The fact that we are left on a cliff hanger opens the way for a sequels to continue the story. This will maximise the producers potential and further the profits from the films.After looking at this sequence I have become aware of the narrative and genre elements that help signify the film to the audience and its effects on the films financial investment if the expectations of the generic conventions are met. The sequence I have looked at offers predictable narrative conventions that signify the genr e and the narrative theory. I am aware that this film has met the audiences expectations and made a financial investment as the producers of this film have created a sequel to carry on the unfinished story

Global Warming and the Risk of Flooding in Tuvalu

Global Warming and the Risk of Flooding in Tuvalu Tuvalu is a tiny island country located in Oceania about halfway between the state of Hawaii and the nation of Australia. It consists of five coral atolls and four reef islands but none are more than 15 feet (5 meters) above sea level. Tuvalu has one of the worlds smallest economies and has recently been featured in the news as it is becoming increasingly threatened by global warming and rising sea levels. Basic Facts Population: 11,147 (July 2018 estimate) Capital: Funafuti (also Tuvalus largest city) Area: 10 square miles (26 sq km) Coastline: 15 miles (24 km) Official Languages: Tuvaluan and English Ethnic Groups: 96% Polynesian, 4% Other History of Tuvalu The islands of Tuvalu were first inhabited by Polynesian settlers from Samoa and/or Tonga and they were left largely untouched by Europeans until the 19th century. In 1826, the whole island group became known to Europeans and was mapped. By the 1860s, labor recruiters began arriving on the islands and removing its inhabitants either by force and/or bribe to work on sugar plantations in Fiji and Australia. Between 1850 and 1880, the population of the islands fell from 20,000 to just 3,000. As a result of its decline in population, the British government annexed the islands in 1892. At this time, the islands became known as the Ellice Islands and in 1915-1916, the islands were formally taken over by the British and formed a part of the colony called Gilbert and Ellice Islands. In 1975, the Ellice Islands separated from the Gilbert Islands due to hostilities between the Micronesian Gilbertese and the Polynesian Tuvaluans. Once the islands separated, they became known officially as Tuvalu. The name Tuvalu means eight islands and although there are nine islands comprising the country today, only eight were initially inhabited so the ninth is not included in its name. Tuvalu was granted full independence on September 30, 1978, but is still a part of the British Commonwealth today. In addition, Tuvalu grew in 1979 when the U.S. gave the country four islands that had been U.S. territories and in 2000, it joined the United Nations. Economy of Tuvalu Today Tuvalu has the distinction of being one of the smallest economies in the world. This is because the coral atolls on which its people are populated have extremely poor soils. Therefore, the country has no known mineral exports and it is largely unable to produce agricultural exports, making it dependent on imported goods. In addition, its remote location means tourism and the related service industries are mainly non-existent. Subsistence farming is practiced in Tuvalu and to produce the largest agricultural yield possible, pits are dug out of the coral. The most widely grown crops in Tuvalu are taro and coconut. In addition, copra (the dried flesh of a coconut used in making coconut oil) is a major part of Tuvalus economy. Fishing has also played an historic role in Tuvalus economy because the islands have a maritime exclusive economic zone of 500,000 square miles (1.2 million sq km) and because the region is a rich fishing ground, the country gains revenue from fees paid by other countries such as the U.S. wanting to fish in the region. Geography and Climate of Tuvalu Tuvalu is one of the  smallest countries on Earth.  It is in Oceania south of Kiribati and halfway between Australia and Hawaii. Its terrain consists of low lying, narrow coral atolls and reefs and it is spread over nine islands which stretch for just 360 miles (579 km). Tuvalus lowest point is the Pacific Ocean at sea level and the highest is an unnamed location on the island of Niulakita at only 15 feet (4.6 m). The largest city in Tuvalu is Funafuti with a population of 5,300 as of 2003. Six of the nine islands comprising Tuvalu have lagoons open to the ocean, while two have landlocked regions and one has no lagoons. In addition, none of the islands have any streams or rivers and because they are coral atolls, there is no drinkable ground water. Therefore, all of the water used by Tuvalus people is gathered via catchment systems and is kept in storage facilities. Tuvalus climate is tropical and is moderated by easterly trade winds from March to November. It has a heavy rain season with westerly winds from November to March and although tropical storms are rare, the islands are prone to flooding with high tides and changes in sea level. Tuvalu, Global Warming, and Rising Sea Levels Recently, Tuvalu has gained significant media attention worldwide because its low-lying land is so susceptible to rising sea levels. The beaches surrounding the atolls are sinking due to erosion caused by waves and this is exacerbated by rising sea levels. In addition, because the sea level is rising on the islands, Tuvaluans must continually deal with their homes flooding, as well as soil salination. Soil salination is a problem because it is making it difficult to get clean drinking water and is harming crops as they cannot grow with the saltier water. As a result, the country is becoming more and more dependent on foreign imports. The issue of rising sea levels has been a concern for Tuvalu since 1997 when the country began a campaign to show the need to control greenhouse gas emissions, reduce global warming and protect the future of low lying countries. In more recent years though, the flooding and soil salination have become such a problem in Tuvalu that the government there has made plans to evacuate the entire population to other countries as it is believed that Tuvalu will be completely submerged by the end of the 21st century. Resources and Further Reading Central Intelligence Agency. (2010, April 22). CIA The World Factbook Tuvalu.Infoplease.com. (n.d.) Tuvalu: History, Geography, Government, and Culture - Infoplease.com.United States Department of State. (2010, February). Tuvalu (02/10).

The concept of management change in regards to Larsen and Toubro Essay

The concept of management change in regards to Larsen and Toubro - Essay Example The paper tells that with changes in consumer needs and perceptions the demands for the goods and services of the organisation also counter a paradigm shift. Thus because of such changes in the organisation’s external climate the management team of the organisation tends to bring about a lot of alterations in the technological and operational processes in the organisation. These changes are reflected as the organisational changes inside the concern. Focusing on the above discussion the organisational changes brought about in Larsen and Toubro can be further analysed. The Chairman of the concern envisaged that the need for organisational change within the concern arose from the need of value creation. Value creation was envisaged through bettering up the position of both the internal and external stakeholders of the concern. The internal people or the employees’ position was developed through the induction of the rating system which would rate the employees based on thei r performance rather than seniority. On the external side, the process of value creation focused on enhancing the value of the shareholders through augmentation of the value of the projects carried out by the several departments. The Chairman of the concern took these steps so as to help in the increase of motivation of the employees and shareholders of the concern. Taking the above organisational change processes were further envisaged to help in the augmentation of the share value of the concern in the stock market which was quite low previously. (McKinsey & Company, 2010, pp.28-29). Justifications for the Organizational Change Forces of Change The forces or needs for organisational change arise out of large amount of dissatisfaction emerging out of people belonging to different organisational hierarchies. The organisational people demand a change from the existing situation for which changes or alterations needs to be brought about in the organisational structure. Failing to such demands of the people leads to several problems which in turn spreads employee unrest. On the other hand the change in organisational leadership also leads to bring about forces of change in the concern. The new organisational leader inherent with new vision and organisational philosophy endeavours to bring about changes in the existing business process and technological interventions. This force of organisational change is sometimes not welcomed by the internal people leading to strong protests and events like strikes and

A full-blown debt crisis Essay Example | Topics and Well Written Essays - 750 words

A full-blown debt crisis - Essay Example The type of structural adjustment programs recommended (or imposed) by the World Bank and IMF began around 1980 after a number of countries in Africa, Latin America, and Asia experienced balance-of-payment problems. Governments that had borrowed heavily found themselves short of foreign exchange to buy imported goods for direct consumption and for investment in industry and agriculture. A full-blown debt crisis had arrived. Firms that distribute medicines also frequently deal in veterinary products, fertilizers, pesticides, chemicals, cosmetics, foods, soaps, and other classes of products extending into many aspects of daily life. When oil prices increased again in 1979 a world recession occurred and world interest rates rose sharply. These companies may also be associated with the production and especially with the marketing of all types of medical supplies and hospital and scientific equipment and apparatus. One serious problem concerning the drug industry in developing countries i s the enormous proliferation of products, brands, and trade names. In countries where a few hundred different drugs are really needed, thousands or tens of thousands of different pharmaceutical products are marketed, often with little regulation.Immediate consequences of mandated reforms were low or negative growth, increased unemployment, and reduced government services. An early target of reduced government expenditure was the social sector, including health and welfare services. Adverse effects of such changes on welfare and health, particularly of the poor, have been profoundly and frequently criticized, often on ideological grounds. In an editorial, the British medical journal Lancet observed that The World Bank is an easy and satisfying target for those concerned with the effects of development aid on poor-to-middle income countries. The majority of drugs marketed by transnational corporations are those developed for the health problems and marketing patterns of the much larger markets in wealthier countries. While many billions of dollars are spent on pharmaceutical research, the actual medicinal needs of the people in the developing countries (which together account for only 14% of world consumption) may not be properly represented. The United States alone, with 5% of the world's population, is said to consume more than twice the total amount of pharmaceuticals used by 75% of the world's population. At the same time developing countries often pay a premium for their drugs, and pharmaceutical companies often sponsor meetings and conferences and provide incentives to physicians to use expensive new products. Some countries, such as Pakistan, have attempted to promote the use of cheaper generic products by abolishing trade names, but such regulations are difficult to enforce and may lead to a thriving underground of smuggled branded drugs. The Action Program on Essential Drugs (DAP) was established to support countries in developing national policies for the rational use of drugs. The DAP seeks to ensure that people are able to obtain the drugs they need at the lowest possible price; that these drugs are safe, effective, and of high quality; and that they are prescribed and used rationally. Many developing countries have adopted model pharmacopoeias in order to save money on imported drugs and eliminate unnecessary and irrational combinations, such as mixtures of antibiotics and vitamins popular in some regions. A large literature has evolved from these experiences, emphasizing the wasteful aspects of inappropriate purchasing, poor management, quality control and security, unnecessary prescriptions, and poor patient compliance. Counterfeit drugs are also a problem in both developed and developing countries. In one study done by the DAP, 53.4%of samples collected in Myanmar and 26.4% in Vietnam were unregistered and drugs imported through unauthorized channels were found in the markets. Some drugs were similar in color, packaging, and imprints to standard products

Global Connectvity and Cyberwarfare Assignment Example | Topics and Well Written Essays - 250 words

Global Connectvity and Cyberwarfare - Assignment Example Increasing interconnectivity through World Wide Web and easy availability of cyber warfare tools makes it difficult to differentiate between domestic or foreign source of cyber warfare. Our adversary has the ability to change multimedia files or change public thinking by digitally manipulating the information (O’ Hara 4). The cyber warfare is never relaxed and the war remains on for 24 hours in a day. Traditional way of intelligence gathering is outdated for this sort of warfare. The same way analysis can not be carried basing on the information. Current intelligence organizations can not gain such information in cyber warfare (O’ Hara 4). This warfare does not have any boundaries. No warning for intentions and attack can be obtained before a cyber crime actually happens. Coalition can be established easily with other countries because the technical experts of other nations may not be able to handle warfare and secure own system as well (O’ Hara 5). The cyber warfare is not useful until it physically damages the target. Cyber warfare operations are not stealth operations. Countries with more advanced technologies can detect and trace the destination of cyber crime. Cyber terrorism is more pronounced because the attacker attacks and vanishes after getting the desired information. Such attack can be traced and sometimes it can not be traced (Billo & Chang 17). Billo, Charles & Chang, Welton. Cyber Warfare an Analysis of the Means and Motivations of Selected Nation States. Institute for Security Technology Studies at Dartmouth College, 2004. Accessed 30 April 2012.

Tescos Strategic Planning and Implementation

Tescos Strategic Planning and Implementation This report focuses on the UK grocery market with great emphasis on Tesco plc, the largest grocery supermarket in the UK. Highlighted in this report is Tescos connection with some strategic planning and implementation, its vision and mission. Further discussed in this report is Tescos diversified culture with some social factors, brand value, and its innovativeness with the current environmental circumstances. Also in this report are strategic models which illustrate Tescos business environment and other market situations in terms of the stability and core competence. The models used are SWOT analysis and the Porters Five Forces. Finally, in this report is the strategic development of Tesco with some recommendations including a suggested implementation plan to carry out the identified strategies with the monitoring and evaluation process. 1.1 BRIEF INTRODUCTION OF TESCO PLC Tesco plc is one of British largest retail grocery currently the first in terms of the top 10 retail grocery in the United Kingdom. It was the first UK business to make  £2 billion in profits when it announced the feat early in 2005, (Tesco Annual Review, 2005) and the third largest global retailer based on revenue. Over the years, retail grocery sector represents the largest industry in UK providing employment for millions of people in UK either in manufacturing or in retailing. In 2003 retail accounted for 9% of domestic product (Datamonitor, 2003). The name TESCO was derived from the combination of a tea suppliers name T.E.Stockwell and Jack Cohen the founder of Tesco plc. Tesco was founded by Jack Cohen when he began to sell surplus groceries from a stall in the East End of London in 1919 and in 1924 Jack Cohen made a new label by combining the first three letters of the suppliers name (TES), and the first two letters of his surname (CO) to form TESCO. It was a typical of Cohens eye for a bargain of his unshakeable lifetime conviction that it was low prices and nothing else that moved business fastest. By the mid-1950s Tesco have 150 small and physically unimpressive stores, most of them on self-service formats. As the supermarket revolution arrived, Cohen opened his first Tesco supermarket in 1956. But in all conscience Cohen was singularly ill-equipped in either visionary or operating terms as a leader to handle this level of radical change (Seth Randall, 1999). In UK, Tesco plc operates under four banners namely Tesco Extra, Superstore, Metro and Express. The first Tesco store was opened in 1929 in Burnt Oak, Edgware, and Middlesex and in 1947; Tesco was floated on London Stock Exchange as Tesco Stores Holdings Limited. Fifty percent of sales in Tesco are gotten from Tescos own-label products which are in three levels, values, normal and finest. Tesco plc is also becoming one Britains largest independent petrol retailer because as well as convenience produce, many stores have gas stations and other retailing services rendered by Tesco also include Tesco personal finance. 2.0 EXTERNAL (ENVINRONMENTAL) ANALYSIS OF TESCO As noted by Johnson, Scholes, Whittington, (2008) The environment is what gives organisation their means of survival and there are five different layers of a business environment namely: the macro environment, industry or sector, competitors, the organisation and the market Business environment is a set of political, economic, social, technology, environmental and legal forces that can potentially have both positive and negative impact on the business. (Johnson, Scholes, Whittington, 2008). 2.1 EXTERNAL OPERATING ENVINRONMENT The constant change in market demands has made the economy so complex. Therefore analysing TESCOs eternal operating environment, the following tools will be applied to ensuring that TESCO meets the changes in market demands: the PEST tools, the SWOT tools and porters 5 forces. these tools will be to examine TESCOs operating environment. The PEST framework provides a comprehensive list of influences on the possible success or failure of particular strategies (Johnson, Scholes, Whittington, 2008). This framework categorises environmental influences into political, economic, social and technological. 2.1.0 POLITICAL FACTORS This factor highlights the role of government institutions. Take for stance in UK when the business environment was hit by credit crunch which lead to great unemployment. This trend actually helped TESCO because of their dominance in UK and as one of the fastest growing retailer they tried as much as possible to reduce the level of unemployment caused by these changes thereby creating employment. For employment legislation, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally -based jobs to highly-skilled, higher-paid and centrally located jobs (Balchin, 1994). Also the strong government restriction against monopoly which is one of the threats TESCOs are faced with because within the customer law, it is very critical to note that protecting consumers and ensuring that entrepreneurs have the opportunity to compete in the market economy is very important. Also TESCO need to look critically in the aspect of government policies o n taxation because high taxation is one the major problems businesses face in the UK because it is never stable. The issues of government policies on trade restriction and implementation of new regulations could also affect in a way especially when there is free trade between the European Union which will be of TESCO benefit. 2.1.1 ECONOMIC FACTORS This is another environmental factor which can make a huge impact in TESCO. Take for stance the economic down turn faced in UK due to the unemployment which drastically reduced the demand of so many good more so affecting the demand required to produce such goods which is a major concern to TESCO since they are highly dependent on the UK market. In addition if TESCO had known the economy was heading for a recession, with the use of PEST framework analysis it would have helped plan ahead. It is good to note that this factor can influence demand, cost, price and profits. 2.1.2 SOCIAL/ CULTURAL FACTOR TESCO plc is one of the retail groceries in UK who has successfully address peoples social and cultural needs, and as it involves the reflection of the increasing immigrants and visitors from all over the world who have different food preference, and clothing variations with different beauty products choices, this have sort of encouraged customer to move towards bulk shopping. The demographic changes like life style that is, the customers belief and attitudes have made TESCO to concentrate on added-value products and services. Another factor is population which has forced TESCO to have more interest in customers increased demand for organic products and this has in many ways help TESCO to strategies ways to drive cost out of the market. Wilson and Gilligan (2005), states that a variety of other equally important and far-reaching changes in social, cultural and demographic environments are currently taking place. 2.1.3 TECHNOLOGICAL FACTORS The use of technology in marketing is one of TESCOs expansion strategies. It has enabled customers to pay their bills electronically thereby reducing long queues. Online marketing has also influenced the development of many TESCO products and this benefits both the company and its customers. This personalised service makes shopping more convenient for the customers and has positively affects the growth of TESCO plc. 3.0 PORTERS FIVE FORCES Porter (1980) argues that the most significant influence in an organisations environment is represented by the nature of the industry in which the particular company operates in. 3.1 Threat of New Entrants The UK grocery market is so saturated with very few competitors dominating the market. There are five major key players in the UK grocery market namely Tesco, Asda, Sainsbury, Iceland and Safeway, all sharing the highest market share. Threat of entry depends on the extent and height of barriers to entry (Scholes, et al, 2008). With Tesco on top coupled with its huge investment and aggressive operational tactics in product development, it is difficult in all ramifications for a new entrant in the market to pose a threat the business of Tesco. 3.2 Suppliers Bargaining Power Understanding that the suppliers bargaining power is very low, Tesco will not give room for a small chain to dictate prises in the market. The cost of raw materials and components can have a major bearing on a firms profitability. The higher is the bargaining power of suppliers; the higher the costs of the goods. (Svend Hollensen, 2003). The ability of Tesco as a huge grocery in UK to source for cheaper supplies abroad ,has enabled them to negotiate prices being brought forward by supplier which other small chains are not capable of meeting. For the fact that most of the major suppliers are scared of losing business to foreign supplier has influenced Tesco positively. 3.3 Bargaining Power of Consumers When Tesco introduced Loyalty card and branded Clubcard in 1995, it did not succumb to other grocery that it was Tescos strategy of customizing service to gain dominance when it comes to meeting customers needs. This strategy not only made much profit for Tesco but also enabled Tesco to get a comprehensive database of all its consumers. This initiative actually won lots of customers for Tesco and has become standardized. It is amazing to the customers that they can get two clubcard points for every  £1 they spend in Tesco which means the more you spend in Tesco, the more clubcard points you make and these points can also be converted to coupons which can be redeemed for cash. The more the products that become standardized or undifferentiated, the lower the switching cost, and hence, more power is yielded to buyers. As theorized by Porter M. (1980). 3.4 Threat of Substitute This threat can make great impact on Tesco plc when it comes to a product being substituted for another product which can make a customer switch to the alternative. This is mostly caused by the introduction of other small-scaled operations in the market. The demand of a particular product can be reduced if a customer sees an alternative in another market and for these reasons, Tesco are trying reduction of prices and modification of such products in the other banners they are operating on example Tesco Metro to avoid such threat. 3.5 Bargaining Power of Competitors There are wide range and variety of competitions in the grocery business either on the small and large scale. Tesco in the grocery business has long witnessed a significant growth in size since its establishment in 1924, though not the first to be establish in UK but currently the first of the top 10 grocery in operation in UK and the third largest global retailer based on revenue. Over the years, grocery business has remained so competitive that it triggered a high level of development by major competitors like Asda, Sainsbury, Iceland and Safeway which has made Tesco to be more innovative thereby making them the largest grocery business providing employment for millions of people in UK either in manufacturing or in retailing and since been known for their market dominance. 4.0 SWOT ANALYSIS SWOT analysis is a tool which could be used to audit an organisation and its internal and external environment. Tesco is the first of the top 10 grocery in UK with an excellent record in product and format innovation. And with the introduction of online shopping, Tesco became the only food retailer to make online shopping profitable which puts them ahead of other competitors. 4.1 STRENGTHS Products with range of Prices: Tesco has several kinds of product in the market. These products range from food, non-food products, home appliances, medicines and so with different prices on all the products. In Tesco you can get whatever product you want at an affordable price. The prices vary anyway, the higher the quality, the higher the price and vice versa and this depend on the choice of the customer. Growing supermarket space: Tesco in the grocery business has long witnessed a significant growth in size since its establishment in 1924 and this is as a result of the growing population of consumers patronising the company and their increasing demand of several products. Strong brand image: Tesco is a household name in UK known for their market dominance in good quality and trustworthy product. It is because of Tesco strong brand image that most customers see great value in their services and this has earned the company lots of profits. Tesco Online: Online marketing has also influenced the development of many TESCO products and this benefits both the company and its customers. This personalised service makes shopping more convenient for the customers and currently being used by over one million customers in UK. The use Tesco Online in marketing is one of TESCOs expansion strategies. It has enabled customers to pay their bills electronically thereby reducing long queues thus bringing simplicity and value to the market. 4.2 WEAKNESS Prices: Their price of goods poses lots of problem for Tesco plc. Trying to satisfy their customers needs by cutting cost of their products even their services can lead to a reduced profit margin for their business. High reliance on UK market: Tescos reliance on UK market is also one major weakness because if at any time the economy faces any challenges, this will definitely affects the business of Tesco, so it very much advisable for Tesco to look beyond UK and increase its foreign outlets and selling other commercial items. 4.3 OPPORTUNITIES Internet: Tescos online successes is one great opportunities. Since the introduction of Tesco online, the use of technology in shopping has grown in quite a short space and moved into profitable status. Their website is so fully packaged totally different from all other grocery site and since there are no matches in terms of comparisons, it remains an advantage on the side of Tesco. Intervention in Asian market: Tescos intervention in the Asian market has serious positive implications in their growth internationally and this in no doubt will give Tesco an opportunity to develop its brand more so make Tesco much larger than they were due to Asias massive economies with huge growth forecast. Growth of non-food sales: Tesco known for their cut-cost structure can initiate same strategy to non-food retail and it is evident that Tesco capitalising on these opportunities are opening new store basically for the sales of non-food items which has given Tesco a tremendous result in increased market share in UK 4.4 THREATS Economic instability: The unstable, unpredictable nature of the economy and political changes in UK pose lots of threat to Tesco and one critical example of these changes is the credit crunch which strokes the UK. This impacted on the consumers a lot because going by their low income, they had to go for products with low prices thereby paying less attention to higher priced brands and this can force a switch in Tescos price structure. Competition: This has also been a persistent threat and this one major reason why Tesco will keep up with the price cuts so as not to lose their customers to major competitors like Asda and Sainsbury. High price of raw material: The upsurge in cost of raw materials from both food and non-food could trigger poor production and this can impact Tesco overall profit margin. 5.0 VISION AND MISSION STATEMENT FOR TESCO The study of mission statement stated in the early 1970 s, and Drucker (1971) referred to them as a precursor to clear and realistic business objectives. As stated by Harrison and Enz(2005), An organizations mission statement provides an important vehicle for communicating ideals and a sense of directions and purpose to internal and external stakeholders. It can inspire employees and managers. It can also help organizational managers in resource-allocation decisions. With these definitions, it can be further explained that mission is what the organization is and its reason for existing whereas a vision is a forward-looking view of what the organization wants to become. Drummond and Ensor (1999) defined the mission of an organization as the unique purpose that distinguishes it from other companies and defines the boundaries of its operations. 5.1 Vision Tescos vision is concentrated basically on their customers. They see themselves in many years to come as being the only grocery business in UK due their market development strategy. 5.2 Mission statement To ensure continued income streams to the business from our key customers in all segments by removing the impediments which prevents them from the optimal enjoyment of our product and services. With the above mission statement, it is assumed that Tescos mission is to permanently dominate the market giving no room for any competitors or competition. 6.0 CRITICAL SUCCCESS FACTORS Objectives: The objectives of an organization govern the potentials value of the organisation and it also shows the platform on which the organisation is built in terms of profitability. The following describes Tescos objective: Tesco aims to minimize the cost of products and at the same time aim to earn high. Profit maximization is one major reason why a business will stand and Tesco sees selling at low price will attracts more customers thereby giving customers better chances of making choice in the quality and quantity of products at a valued price. Tesco need to ensure 100% customers satisfaction by offering good customers services and excellent Value for their money which differentiates them from their competitors. Dedication to their employees as well as to customers, ensuring that all their wants and needs are met 7.0 KEY PERFORMANCES INDICATOR For Tesco to remain on top rather to maintain its position in the top 10, the following measures need to be critically evaluated: Tesco employees need have sound knowledge of their products so as to make shopping not too complex for their customers. This can also give customers ideas of some products they are not aware of more so forcing out a change of choice in their decision to buy more. Customers satisfaction is one vital key to business success. If a customer is not satisfied with either the product or the service then it will be difficult for such business to exceed. In other words, Tesco actually need to improve more in their customer service. Tesco at all time need to assure customers quality brands and also services by investing more in employee training. 8.0 CORPARATE AND BUSINESS STRATEGIES Tesco is an organization more voluminous in terms of revenue acquisition and customers than any other grocery market in UK and for it to maintain its current standard or create a wide margin in the market, a lot need to be done to achieve it objectives. Firstly, Tesco need to divert the attention of customer from non-food products to food products. To do this, they need not to concentrate their advertisement more on non-food products but also encourage their customers to eat more sea foods, fruits as well as vegetables. They should also emphasis more on sales promotion of their own-labelled products on advert thus re-directing the customers usual orientation of branded products. The management need to put the quality of staffs into consideration not only the quality and quantity of their products. Arranging training programs will be appropriate to evaluate their employees quality, such programs will enable them gather vast knowledge of their products more so keeping the goals of the organization alive in the employees. Theoretically Tescos strategic development can also be analysed using Ansoffs matrix and BCG matrix. For Tesco to achieve high sales level, they need to penetrate the market and this will surely maximize profit level. Penetrating the market could be in two ways from my point of view: Tesco due to its voluminous structure can choose to merge with another grocery in the UK to expand its market and increase its market share. Another method of development suggested for Tesco is to look into international alliances especially with the Asian market like china for this strategy can be used to exploit current recourses. Market development of Tesco can be achieved if they concentrate in developing new markets by creating more portfolios which is one major success secrets of an organization. More so, their alliance with this Asian market can introduce a new business in the area of high technology. Another development is their freight service. TESCO Freight services in every Tesco stores also boost the companys sales. The services include free pick-up and sealing of the box. Tesco has focused their attention now on non-food products and as such developed new products in the grocery market. It is also evident that the high demand for these new products is as a result of these changes in the market and has differentiated Tesco from other grocery market. Since Tesco non-food products are developed for existing markets, it has forced other grocery market to consider this product development strategy. Tescos ability to offer a value added services, cost advantage s and high value products than the competitors is said it be their diversification strategy The power of Tesco brand name generate a wealth of good consumer products and its market sales for clothing and grocery items are doing well which is the star product of the company. And this is because these products have competitive pricing which gives higher profits so, Tesco Obviously has to do more advertisement and produce more to meet up with the consumers demand. The electrical and electronic products like mp3 players, I-touch, I-pod, and other appliances are considered as the cash cow in the market since the market share is high and the industry sales is not because of its quality. Although Tesco is producing cheaper electrical supplies but when it comes to safety, the consumers go for value and quality. The dog products of Tescos are the CDs and DVDs, these products are expensive in any way. Although these are original copies, low income and budgeting consumers still opt to watch movies over the net or download music instead. Promote the buy-one take-one free for every CD or DVD a customer may buy. If sales for the dog products are still stagnant, the store may resort for CD DVD movie rentals. And the problem child of Tescos business is the own-labelled products and this caused by its inability to compete successfully with the competitiveness in the UK grocery market. 9.0 IMPLEMENTATION Strategic development is the identification and leverage of the resources and competences of the organisation which yield new opportunities or provide competitive advantage. (Johnson Scholes 1999, p.25.) There is need for new strategy development and new strategy implementation which is essential for a highly competitive business like Tesco with the current market situation. There is a need to consider the external and internal factors of Tesco to set the structure of the implementation and guidelines for its new strategy. For a huge market like Tesco, we need to evaluate the market opportunities for market development, product development and integration Another very important influential factor of Tesco new strategy development is their innovative and diversified culture which is responsible for the implementations in the market. Feasibility Analysis: To implement the proposed strategy, one need to do the feasibility studies of the subject. This study will look at how Tesco projects in terms of funds and will also help Tesco identify potential target areas for the products. Tesco funding requirements and profitability in the future can also be illustrated using Feasibility Analysis. Evaluation of opportunities: if a big grocery like Tesco wants to enter a new market within the country or other countries considering its dominance in UK grocery market, there will lots of opportunities and growth prospect thus the market attractiveness can be evaluated Resource allocation: product market penetration and Implementation of cost leadership strategy will involve lots of resources. It is essential for Tesco to allocate these resources appropriately. These resources will include financial, human resource, material and time resources. 9.1 Monitoring and evaluation Monitoring measures the effectiveness and efficiency of the desired outcome of the strategic plan of an organization and it is a regular, ongoing management activity which through reliable record-keeping provides information to managers. It is essential that Tesco monitor and evaluate the progress of the implementation process to enable them identify gaps and areas of improvement. The gap analysis is logical framework which Tesco can use to review progress and enable them identify the progress of the strategy according to the specific time duration. 9.2 RECOMMENDATIONS Tesco, as Britains largest grocery market should maintain its position on the top and to support this, I recommend the company must open additional 24/7 Tesco Express on high streets but with additional self-service facilities for this will increase market sales. To boost the companys sales profit and image more, recommended promotions should be done every season. Like raffle draws with corresponding prices. Tesco can also increase their sales by providing free health services like free medical check-up for the aged, nutritionist and medical practitioners to conduct blood-pressure monitoring and free eye test. The customers will benefit the free consultation and at the same time will gain points for their clubcards. Also for Tesco to improve its position, they will need to add new products more so improve on the quality of product they provide to their customers

Religious Symbols in Society: Church vs. State Essay -- Religion

In our daily lives, without even recognizing it, there are religious symbols present all around us. If we are carrying money, â€Å"In God We Trust† is a religious symbol that is present on our currency. If we happen to say the pledge of allegiance we are saying â€Å"one nation under God† which alludes to God and the Catholic religion. Around the holidays, there are Christmas decorations present everywhere, which are religious symbols of the Catholic faith. None of these things seem bad or harmful to anyone in any way. They are not harming anyone. Are they? Well, they are not harming anyone directly, but have impacted people because it is through the presence of these symbols that neglects all other religions and is feeding into the issue of the ongoing church versus state argument for separation. Religious symbols are aspects of all different religions that strengthen faith, promote certain beliefs, and represent the fundamentals of that specific religion. According to Furst’s article on the use of physical religious symbols, â€Å"As beings that are both body and spirit, humans use symbols in order to perceive and to grasp realities that are not empirical. As social beings, humans use symbols to communicate with others,† (p 2). But, there are many issues that arise when these symbols are involved and existing in the media, the state, our government, and the public. Mainly this is because symbols are truly powerful and represent controversies that come along with different religions. Furst also states that, â€Å"symbols play a powerful role in the transmission of the culture of human society,† (p 2). If religious symbols transmit culture into society, then people in our society are going to pay very close attention to what symbols are present... ... Case may Determine Direction of Church-State Law." Church & State 62.10 (2009): 220-2. Web. Boston, Rob. "Prayers, Preaching & Public Schools: Religious Right Activists use Wide Variety of Tactics to Evangelize in the Classroom." Church & State 62.10 (2009): 223-6. Web. Furst, Lyndon G., and Stephen J. Denig. "The use of Physical Symbols to Transmit Culture in Religious Schools: A Comparison of Adventist and Catholic Schools in America." Journal of Empirical Theology 18.1 (2005): 1-21. Web. Stevenson, Dwight Eshelman. "Religious Symbols and Religious Communication." Lexington Theological Quarterly 1.3 (1966): 69-79. Web. "Wandering in the Desert: Justice Scalia's Dangerous Plan to Secularize the Cross." Church & State 62.10 (2009): 230-318. Web. Zenit. "Christmas Symbols Not Welcome in Many U.S. Classrooms " National Catholic Register 77.51 (2001) Print.